Social media marketing refers to all content-images, videos, eBooks, infographics, blogs, etc. -specifically formatted for social media platform environments.
Here are the top ten reasons why using social media to market your product or services simply makes good business sense:
Reach: Boosts your business reach to both those who know about you and those who don't.
Connect: Fosters instant and direct communication with your customers and the public, in general.
Creative: Engages your target market in a variety of ways - text, images, audio, an/or video.
Display: Provides platform to extend creative promotional offers to boost overall presence.
Ease: Is fairly simple to set up and manage your business' profile.
Current: Signals that your business is modern and up to speed with current marketing methods.
Recruit: Allows you to publicize hiring opportunities.
Loyalty: Cultivates loyalty among target markets.
Analysis: Enables you to measure the effectiveness of your social media marketing efforts.
Inexpensive: Can be very inexpensive and sometimes free, depending on the selected social media platform and how you want to use it to market your business.
Social media marketing does not have to replace traditional marketing methods. Social media platforms can be easily integrated into your current strategies.
By analyzing results of your target market research, you can determine what channels your target customers are using to talk to their peers and our competitors. Very likely, this is a combination of online and offline strategies.
Balancing social media use includes juggling the time required to manage the selected social media platforms with other aspects of growing your business.
When you establish an online presence, you create a living, breathing thing. Though often less of a financial burden than traditional marketing methods, you must allocate time, on a consistent basis, to update content and respond to site visitors.
Remember, a Facebook page that hasn't been used in six months compromises the integrity of your business and marketing effectiveness.
You may be wondering about some of the terms associated with social media, in general.
It's important to be familiar with social media jargon, if you plan to use social media to grow your business success.
Profile: This is the front page of your business social media presence. Make sure the first impression is clean and crisp. You'll learn more about designing your profile later in this course.
Like/Thumbs Up: Sometimes also referred to as reposts or favorites, a Like/Thumbs Up indicates the viewer/customer found your content interesting and/or praiseworthy. This means that your fan has "engaged" with your content. Likes are usually good indicators that this type of content is working, so produce more in this style. Be careful not to repeat content; viewers like variety.
Follower/Fan: A viewer is keeping an eye on your presence and content. The more followers you have, the more eyes you have on your page. While keeping track of follower count is one way to assess the size of your online footprint, engagement rate of that footprint is what really gets your content in front of new and potential fans.
Hashtag (#): On social media platforms, you can add 'hashtags' to your content posts. These are represented by the hashtag character (#) followed by a word that describes that content. Hashtags act as a search function, allowing you to catalog your content into a "bucket of content" that shares the same hashtag. For example, if you have an ice cream sales business, you might enter "#dairyfantasy" at the end of the post. Hashtags tend to make your content reach a wider audience, as the post is more likely to show up in searches using the hashtag terms.
Feed/Newsfeed: Each social media user has a 'feed,' where content from a variety of sources appears. Content can be from other social media users or from a company's official social media profiles and posts. Because a lot of content appears on an individual's feeds, people scroll through the feeds pretty quickly. Ensure your content is snippy snappy and eye-catching; include images, when possible. You'll learn more about social media design later in this course.
Impression/Hit/Reach: This indicates the number of screens on which your content actually shows up. Content that yields more impressions is usually better-designed content. Remember, reach is good and engagement is better. It's important to track engagement rate over time to evaluate how well the content is performing. Not all social media platforms include this data, as this is slightly more sophisticated than other metrics.
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