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Social Media & Church Ministry



 

 

Interesting Facts

 

70% of millennials (that are practicing Christians) say they use a smartphone or the internet to read scripture.

Source: Facts & Trends

Only 32% of churches use social media to get feedback from members.

Of the churches that do use social media to get feedback, 17% have less than 150 members, 36% have 150-500 members, 16% have 500-1,000 members, and 31% have over 1,000 members.

Source: Buzzplant

 

Social media is the most effective method of outreach according to 46.1% of churches.

Other effective ways were knocking on doors (24.7%), newspaper (14.3%), radio (9.1%), and TV (5.8%).

 Source: Buzzplant

 

98% of churches use Facebook, while only 30% use Twitter.

Source: Buzzplant

 

Larger churches are more likely than their smaller counterparts to use their websites interactively.

52% of congregations with 500 or more attendees use their website to “allow more processes at (their) church to be automated, compared with only 15% of churches with 1-49 attendees.”

Source: LifeWay Christian Resources

 

The average click-through-rate is 115% higher for church emails that include at least one social media link.

Source: Anthony Coppedge - Focused on Church Health

 

Approximately 51% of churches claim at least one of their staff regularly blogs or posts on social media.

74% of churches do not have a paid staff member that updates their church’s social media pages.

Source: Buzzplant

 

More than 40% of millennials have participated in online faith discussions and  also blogged or commented on a blog about their faith.

Source: Facts & Trends

 

62% of churches use  social networking to connect with individuals outside of the congregation.

Source: Facts & Trends 

 

52% of churches broadcast sermons online or have podcasts.

44% say that video media is occasionally used in sermons; 29% say it never is; 27% say it is used almost every week.

Source: Buzzplant

 

 

 

 

 

"Statistics are at an all time low for youth involvement in the church.  Social media has become one of the most effective ways of reaching new members, and especially the youth in our congregations.  It is essential, now more than ever, for churches to adapt to this new era of Wi-Fi, smartphones & computers.  Developing a strong social media presence can enhance your community outreach to younger generations by providing opportunities to connect and engage them ... right where they are: ONLINE!"

 

 

 

 

 

Resources

  Articles

"4 Ways To Dominate Church Social Media" - by Pete Wilson (The A Group , 2018)

"5 Reasons Millennials Stay Connected to Church" - (Barna Research Release, 2013)

"10 Powerful Church Statistics on Social Media Use" - by Andrew Conrad (Capterra, 2018)

"12 Reasons Millennials are OVER Church" - by Sam Eaton (Recklessly Alive, 2016)

"16 Powerful Social Media Strategies For Churches" - by Dodd Caldwell (Moon Clerk, 2017)

"Churches and Engagement (But Not Weddings): Tips for Engaging Each Generation" - by Melissa Rancour (sgENGAGE, 2019)

"Connecting With Millennials: 5 Best Practices For Churches" - by Kingsley Allen (Boxcast, 2019)

"Guidelines for using photos of congregation members" - Evangelical Lutheran Church in America

"Social Media and Congregations: Strategies, Guidelines, Best Practices and Resources" - Evangelical Lutheran Church in Amercia

Free eBook

"Church and the Millenial Mindset" - (Church Tech Today, 2018)

Blog - Pro Church Tools

"The Ultimate Guide To Measuring Church Growth (Calculate Your Church's Score...)"

Podcasts

"The Ultimate 7-Day Social Media Calendar For Churches" - Alex Mills (Pro Church Tools, 2019) 

 Youtube

"The 11 Rules of Social Media for Smaller Churches [ULTIMATE GUIDE]" Alex Mills (Pro Church Tools, 2019)